Brett W. Jones
My Resume
CAREER SUMMARY
Talented transportation demand management professional with over 6 years of experience in implementing targeted marketing plans, creating value propositions and coordinating the creation of communication collateral. Passionate about smart growth, sustainability and creating livable communities. Strengths include building relationships, project management and utilizing internal and external resources to achieve results. Proven quick-learner with exceptional copywriting, editing and oral communication skills.
PROFESSIONAL EXPERIENCE
ARLINGTON TRANSPORTATION PARTNERS, Arlington, VA 2010-Present
Arlington Transportation Partners, a division of Arlington County, provides consultation and public transportation expertise to businesses, residential communities, developers and hoteliers in Arlington County, VA.
Business Development Manager
Work closely with local businesses in Arlington County to develop and implement programs and strategies aimed at increasing usage of public transportation options among employees, helping them go car-light or car-free.
● Interact directly with commuters in Arlington County through the Re-Define Your Commute campaign to evaluate public transportation programs from the end user’s perspective.
● Manage ATP’s social media strategy, including Twitter, Facebook and Foursquare presence, as well as contributions to organization-wide blog.
● Site plan development - work with developers to implement transportation demand management programs in new construction projects
● Work closely with local community groups (chambers of commers, BIDs) to implement marketing initiatives, communicate with clients about developing transportation programs.
● Heavily involved in the launch of Capital Bikeshare in September 2010 - the Nation’s largest bicycle sharing program, with over 1,100 bikes in Washington, DC and Arlington, VA.
● Stay abreast of current legisltative and public policy news affecting the transportation industry, keeping clients and prospects informed of potential changes.
PRINCIPAL FINANCIAL GROUP, Des Moines, IA 2004-2010
Global financial services company offering a wide range of financial products and services to businesses, individuals and institutional clients.Serves 18 million customers, has over $200 billion in assets under management and employs more than 15,000 people worldwide.
Sr. Retirement Marketing Specialist 2007-2010
Grow retirement plan business by working closely with a local sales office to develop region-specific marketing and sales strategies, engaging and building relationships with a network of financial professionals and prospective clients.
● Developed and supported new financial professionals - annually assisted over 25 financial professionals in selling their first retirement plan.
● Managed a $2 billion sales pipeline with over 150 active prospects by coordinating Requests for Proposals, monitoring progress and analyzing
sales results.
● Proven success in generating and executing successful regional sales plans:
○ Ranked in the top 10 in plan sales out of 50 sales offices each year.
Retirement Marketing Specialist 2006–2007
Provided sales support to financial professionals and sales representatives by utilizing proprietary data, software and competitive intelligence to develop customized retirement solutions for small businesses.
· Designed e-marketing template to introduce new financial professionals to Principal products and services.
· Consistently delivered results in the top 20% of my team for new proposals generated and projects completed.
Marketing Communication Specialist 2004–2006
Developed and executed communication plans to achieve marketing objectives while collaborating with business partners. Managed multiple high profile projects concurrently to produce materials that met stated deadlines, budget and corporate brand design standards.
· Demonstrated excellent project management skills while planning and executing complex communications projects and marketing programs including new product launches, legislative changes and education initiatives. · Received formal recognition for development of trade show marketing materials in support of Principal’s National Sales Conference, February 2006.
· Consistently met project objectives while remaining within budget guidelines and meeting corporate branding standards.
YELLOW BOOK USA, Cedar Rapids, IA 2003-2004
Leading international directories business operating in the classified advertising market through print, online and phone-based media.
EDUCATION
BBA Marketing; Minor, Spanish 2003
The University of Iowa, Iowa City, IA
Coursework in marketing management, web-design, entrepreneurship, economics, brand development, public relations, e-commerce and consumer behavior.
COMPUTER COMPETENCIES
· Expertise in Microsoft Word, Excel and Powerpoint
· Experience with Adobe PageMaker, Photoshop, InDesign and Acrobat
· Proficient in social media, including Facebook, LinkedIn, Twitter and blogging tools
CERTIFICATIONS/LEADERSHIP
· 2011 Association for Commuter Transportation (ACT) Leadership Academy
● USGBC LEED Green Associate Certification
● Membership in Association for Commuter Transportation, U.S. Green Building Council National Capital Region, Capital Area Iowa Club, Capital Bikeshare,
● Volunteer for 2010 Marine Corps Marathon, Vintage Crystal, Greater Des Moines Partnership, AAU Junior Olympics, Principal Charity Classic Champions Tour event, Earth Day Trash Bash, Iowa Bike Month, Des Moines Arts Festival
· Fundraising coordinator for Juvenile Diabetes Research Foundation "Walk for the Cure"
| bwjonesresumeup.doc |
